The Official Bio
Cat Williford, master coach, is a pioneer in the field of Coaching and Coach Training, and received one of the first six certifications bestowed by the prestigious Coaches Training Institute. She has appeared as a guest expert on The Maury Povich Show, been featured in the Los Angeles Times Valley section, and coached live on L.A.’s ABC Talk Radio. Sought internationally as the ‘goddess wisdom coach’ Cat works with women executives and entrepreneurs in the UK, Germany, Switzerland, Australia and the U.S. Her clients report the coaching relationship produces clear calm thinking, which allows for visionary planning, resulting in strategic action.
In 1994, Cat created The Modern Goddess workshop series and retreats in response to her own growing need to connect spiritually with other women and celebrate feminine energy in a testosterone driven world. She defines the Modern Goddess as someone who balances creative resources and wisdom with the ability to make things happen in the material world. Cat believes the key to healing all humanity’s woes lies in balancing the feminine and masculine energies in everyone.
Cat has trained and mentored over fourteen hundred coaches worldwide as a Supervisor and Program Leader for The Coaches Training Institute’s Certification program and as a senior faculty member of The Forton Group’s Coaching For Leadership internal coach program.
Dynamic Speaking Skills is one of Cat’s signature trainings, developed in 1998 in response to executives requesting support in delivering key messages effectively. The program is constructed around the idea that powerful speakers inspire action with their words and inspiration comes from vision. “Every time you open your mouth and speak, you create something. What do you want to create?” she asks.
Cat’s Modern Goddess retreats and weekend getaways were designed for the busy professional woman in need of hearing her heart think. The retreats serve three mandates: relaxation, renewal and affordability. From “Goddess at Sea” weekend cruises, Sedona pilgrimages, taking over a spa in Palm Desert, and venturing into the Redwoods together, participants learn about themselves and their communication styles while learning to embrace different approaches than their own.
A believer in advocacy and volunteerism, Cat is a charter member of the Women’s Roundtable of Los Angeles. As Vice President of the Los Angeles Women’s Legislative Coalition, she addressed the California Legislature and Los Angeles City Council on issues ranging from domestic violence prevention to safe drinking water standards. As Vice President of Women in Theatre, Cat was responsible for delivering an arts-based community outreach program for abused women and children, administering grant funding.
Cat holds the coaching profession’s highest accreditation of Master Certified Coach, as well as CTI’s Certified Professional Co-Active Coach designation, a BFA from Stephens College, and is initiated as a Master Reiki healer. Cat is certain there is no one-size-fits-all approach and blends a wide array of tools in her coaching and training work utilizing multiple coaching models, astrology and numerology to MBTI and Gallup’s Strengths Finder 2.0.